Glass half full

March 2010 Air Fayre California launches and thrives in a faltering economy. When the lingering financial downturns that have defined the last several years of this decade first took hold, optimism, like cash and job security, became a rare commodity in some circles. Although some will say the light at the end of the tunnel[…]

Air Fayre Launches New Logo

Air Fayre’s new logotype is a contemporary British affair In an increasingly global marketplace Britishness is still firmly associated with quality and excellence. The distinct and familiar colour palette evokes patriotic, aspirational thoughts, alongside a feeling of assured quality, without being too obvious. The three dimensional form and contemporary typography design firmly point forwards into[…]